I had run across a recipe for lip balm using cocoa powder to give it a chocolate flavor. I, of course, thought it best to come up with my own version. It was just a trial run to see what would happen. I ended up with what looks like a tube full of fudge. It really doesn't smell like chocolate, so right there it loses some of it's appeal. It does color the lips brown in a transparent sort of way. It's still glossy and does it's job... I just don't think it has great appeal to the masses. I may try again another day.