Osmosis was chosen for the brand name for my lip balm because it applies to the product. (Not to mention, it rolls nicely off the
tongue!) I was always a big fan of osmosis in science classes. God created a perfect way to balance the large amounts of water in our bodies & we named it osmosis. Unfortunately, the air is often much drier than our water-weighted bodies and osmosis draws our precious moisture from our skin. Osmosis for lips will help draw moisture back to your parched kisser and keep it there. (Wish I could come up with something for my sad flaky hands!)
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